
“Rich” is an adjective often used to describe colors in the world of interior design. As a décor writer, I frequently catch myself using this expression — “the walls in rich chocolate brown,” “the palette rich in layers.”
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But what does “rich colors” really mean? Are there specific shades considered rich, or does it all depend on how they’re applied in a space?
Describing a color as rich doesn’t necessarily refer to cost, but rather to its saturation level, depth, and the way it conveys a sense of sophistication, luxury, and elegance. Picture a forest green velvet lounge chair paired with oxblood-toned side tables — that’s a rich color palette.
When it comes to decorating, the key is to embrace the drama and sophisticated atmosphere these shades bring, whether it’s a small studio or a metropolitan penthouse.
To better understand how to decorate with these intense and refined colors, I spoke with interior designers and color experts to uncover what defines a rich color and why they’re so visually captivating. Here’s what they shared.
What are rich colors?
Before diving into the sophisticated world of rich colors, it’s important to clarify the concept: what defines a rich color?
Amy Krane, architectural color consultant and host of the design podcast Let’s Talk (Paint) Color, explains: “Colloquially, the term is used to describe color combinations that are generally darker and lightly saturated (but not overly so).”
These colors create instant visual impact, command attention, and perfectly align with the bold spirit of current interior design trends.
However, it’s essential not to confuse rich colors with simply dark tones. “Rich colors are those that evoke intense emotion and help define the visual tone of a space. They don’t need to be bright or necessarily dark — they’re complex, layered, and have a personality of their own,” explains interior designer Oksana Zavarzina of Lake and Walls.
Examples of rich colors include jewel tones such as emerald green, amethyst purple, and ruby red. Also included in this category are deep burgundy, terracotta, mustard yellow, deep chocolate brown, and even dark gray with visual depth.

(Image credit: Tim Lenz. Design: Atelier RO)
How to decorate with rich colors
When decorating with rich and saturated hues, the strategic and intentional use of these tones can maximize the aesthetic impact of a space. Imagine how an office or powder room would gain sophistication with Hague Blue by Farrow & Ball, or how a dining room could become the focal point with walls in oxblood red — a rich, refined, and striking color.
Still, using these intense colors on the walls isn’t the only way to bring them into décor. “Unless you’re truly aiming for a dramatic visual effect or want to create a cozy feel in a darker room, I recommend using these colors in moderation,” Amy suggests.
“For instance, rich tones work very well in upholstery, such as a statement sofa,” she adds. “They’re also great in curtain patterns or as highlights in spaces like offices or libraries, especially paired with saddle leather armchairs.”
Rich colors can also be applied effectively as distinctive finishes, particularly in transitional areas or less-used spaces like hallways and entryways.
Oksana suggests choosing a vibrant shade and applying it boldly to a key piece in the room. “In our living room, we opted for a sofa in ochre tone,” she shares. “Around it, we kept the walls neutral and included refined details like burgundy throw pillows.”
Another effective trick when decorating with rich colors is combining textures. Materials such as velvet, silk, wood, linen, and metal help amplify the depth and visual richness of these shades. Mixing finishes is a powerful way to add dimension and elegance. And for balance, adding neutrals is always a good idea.
“Warm tones like mid-gray, beige, cream, and white are ideal to allow rich colors to breathe and prevent the space from feeling visually heavy,” Oksana explains.
And as with any décor project, “paying attention to natural light, the room’s function, and the proportion of intense colors in the space will be essential to achieving a successful result,” Amy concludes.
Decorating with rich colors requires care, but the reward is a visually refined space with striking personality. I truly believe this is the real secret to transforming any space into something sophisticated and high-end.
Source: Livingetc
This content was created with the help of AI and reviewed by the editorial team.
